AI for Beginners Demystified | author Rick Samara with Chris Dabbs on Author Conversations

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Hi and welcome to author conversations.

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My name is Chris Dabs and today we have got,

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I have to say, one of my favorite subjects actually,

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we're gonna be talking about AI.

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Yep, and you're right, we have got an author here

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who has looked at making a book simple for people

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to understand or make it easy for people to understand.

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AI, build confidence without techie jargon, it's fantastic.

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So today we're gonna be listening to Rick Samara

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who is an award-winning author.

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His book, AI for Beginners Demystified,

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has now won awards for on Life Fest America 2026

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and the literary Titan, amazing.

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Well, a former Air Force Intelligence Officer,

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he's known for his exceptional ability

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to simplify complex technical information

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into easy to understand concepts,

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which I think we all need with this subject.

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And throughout his military career,

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Rick developed a unique talent for turning detailed data

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into clear explanations that can be understood

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by a broad audience, including those

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without specialized knowledge most importantly,

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like a high school first year student, perhaps.

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His ability to connect advanced intelligence

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with everyday understanding made him a trusted figure

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in both professional and educational environments,

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leaving a lasting impression on those that he worked with.

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Now today, Rick applies his expertise

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as the founder and co-owner of a digital marketing agency.

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It's called eInternet Marketing Services LLC

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and he uses his signature ability to simplify complex ideas,

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helping business owners understand

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and adopt artificial intelligence

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into their digital marketing strategies.

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Sounds like a plan for to me,

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this is where we're going nowadays, I think.

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So by making AI accessible and practical,

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Rick enables both individuals and companies

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to boost their productivity and efficiency,

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basically encouraging growth and innovation

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in an increasingly digital world.

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His book is available on Amazon

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and all other great book retailers

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and you can also find a good book

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directly underneath this video as well.

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So Rick, welcome, it's lovely to have you here.

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How are you today?

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- I'm very asked a question,

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so good to be here with you.

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- I really appreciate to start off.

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- Thank you very much.

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- Get my message out.

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- And it's a really important message, I think,

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to get out nowadays, isn't it?

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Things are changing rapidly in business, as you said,

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and also in, well, personal lives as well with AI, isn't it?

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I mean, why did you write this book?

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What motivated you right now to get it out there?

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- Well, Chris, as you mentioned,

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I have a digital marketing agency called

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eInner at Marketing Services.

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We saw, we saw the writing gonna wall about

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two and a half years ago that most digital marketing

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was moving to AI.

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Yet, I got a lot of resistance from business owners

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for a number of different reasons, because,

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it was so new that there was resistance,

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the restrictions, people who were scared,

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they didn't know what they were getting into.

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So I wanted to figure out why, why, why?

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You know, when AI came out, personal, I loved the idea.

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I loved this new technology.

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I thought it's had so much to offer everybody.

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So I started doing some research,

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and I did more research and more research,

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and I kept notes and I said, you know,

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I'm just trying to write a book about this.

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I never saw myself as an author,

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but I said, let's brush your off to skills.

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Let's take everything that I've learned

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and kind of package that into a book,

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and we'll put it up on Amazon,

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and I'll have it available for my clients,

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you know, as a free gift, let them read it.

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So they're not afraid of artificial intelligence.

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So I wrote the book.

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Now I will tell you that I subscribed to an agency

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and I had the book written in AI.

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I got a copy of the book.

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I looked at it, I read it, I crushed it.

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I said, this is not me.

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I need to speak as bricks some hour would speak.

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I need to tell the story the way I want to tell the story

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and not the way some machine is trying to tell the story for me.

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But it gave me somewhat of a structure to use

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and I was able to use the structure

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that I certainly had to write the book on my own.

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So that's how I got into it and I'm happy I did it.

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I'm really happy I did it.

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Because I was really pleased.

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And if you read the reviews on the book,

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they pretty much say the same thing.

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You know, it says that my message really got across.

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Yeah, this is a simple version of AI.

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I used to fear it.

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I didn't know anything about it.

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Now's the expert is my family on AI

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and it, you know, the reviews are just so rewarding.

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That's why I did it and that's what I have right now.

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I'm looking on artificial intelligence.

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Now, I bet you didn't think it'd be a nice,

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official intelligence author five years ago, did you?

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No, I didn't.

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I never envisioned.

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You know, everybody kind of thinks that,

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I'd like to write a book.

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I'd have friends write books,

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but I never really had that ambition until, you know,

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I crossed this path.

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Clients on the one hand,

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artificial intelligence,

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artificial intelligence out here

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and how do I simplify it?

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How do I bring it all together?

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So now I'm an author.

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And then I want to come forward.

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It's really cool.

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That's incredible.

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Yeah, congratulations on that.

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That is amazing.

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I have to say, especially like 2026 as well, this year as well.

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So, you know, it's like, is it you're really motoring forward?

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So, yeah, congrats.

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I mean, you know, this is the thing though, isn't it?

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You know, AI, we look at it in movies, you know,

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obviously Terminator and all that sort of thing,

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you know, all sorts of things.

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So it's seen as the demon.

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But nowadays, I think that people are obviously looking at the,

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well, we would call the large language models, right?

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But we're keeping away from techy stuff here

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because your approach makes complex technology

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like large language models feel approachable and even fun, right?

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So why was it important for you to avoid all this techy jargon

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when writing this book?

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Well, I'm not a data scientist.

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I'm not an engineer.

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The hurdle was to, you know, produce the,

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all the technology behind self-driving cars, you know,

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things like that.

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I'm not at that level.

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And in order why even want to understand that level?

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Do you mention the major chatbots, you know,

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chatty PT,

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perplexity, chord, and those?

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AI, as we know it, I mean, it goes back.

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It goes back to 50s, you know,

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but it didn't come to us as consumers until 2022

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when open AI developed chatty PT.

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So this technology is really in its empathy

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that it in terms of, well, you know, how we know and understand it.

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And it's really easy to use the, I'll call them chatbots,

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you know, like chatty PT,

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it's really easy to use and there's so many different functions

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that not only businesses, but basic,

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mom and dives and sisters and brothers and students

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and aunts and uncles can be using

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if they understand the value that it can provide to them.

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And that's the fun part of the job.

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Bring in that message across.

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- Nice, true.

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And it helps people to be creative, I feel,

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as well, funnily enough, because people think that you're not.

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I mean, I understand completely what you're saying about the,

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when that first iteration of your book came out

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and it was like, somebody else wrote it, a machine wrote it,

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as far as you can say, it wasn't in your voice, was it?

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So you had to edit it into your voice.

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And so, yeah, I mean, wow, the options are so vast.

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I mean, I lectured at the University of Brighton down here in England

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in Southern England and my students, they're all over AI,

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as you can imagine.

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It helps them, right?

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This is in journalism.

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It helps them, but we always teach them not to rely on it

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and to do exactly what you did.

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So in other words, you use it as a framework, right?

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So once one simple AI tool or habit that you think

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every beginner, like a student, should start using today then.

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- Well, the first thing I started doing really was,

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I said, as a log, a log, I went to chapter 15,

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and I said, develop a log for me to,

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so I can start putting in expenses, things that I do,

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I keep the schedule, but this is better,

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because I can go and check GPT and I'm thinking,

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we might log in and treat for the month of May.

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And it'll take a while to think and it'll give me everything

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that I put in there.

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So that's one easy thing that people can do.

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All of these checkbox, all of these AI applications,

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they check GPT and the Google Gemini and the FOD.

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They all have paid programs, you know?

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You can upgrade and pay $20 a month for them.

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Most people don't have to do that.

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They, all they need to do is log in,

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I use a Google account, I use my Gmail account,

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and I use it for the login to the chat box.

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And I have an account set up for each month.

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So you don't need to pay.

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So my place to people is to pry it out,

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don't get a quick paid program or a pro pro,

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pro pro pro, I try saying that many times, real fast.

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But, yeah, it's good to free version, it's tested out.

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Ask a thing this.

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Yeah.

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Well, one of the most popular examples initially was

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how to create a trip, I tend to write.

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You can use a prevent, you know?

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I am in Boyd Flames, Maryland,

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and I want to take a trip to kind of see

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what sites should I be visiting?

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What are those popular sites?

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I'm writing for sponsored.

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And then he asks you for more detailed information.

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Well, can you give me, you know, a list of hotels in the area?

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Think, think, think, think, you'll get a list of hotels in the area.

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Yeah, so it's simple stuff that anybody can use.

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Let's say, you know, you're a,

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you're a 40 year old man,

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and you have been tasked by the family to create a,

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your annual family gets together.

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We think that he could use it for that.

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He just plug in and ask the information about it,

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and it'll come back to you with questions as well.

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Okay, well, you know, how many people are we talking about?

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You know, things like that, and you engage with it,

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and you iterate with it, and you refine your questions with it,

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and it'll, it'll help you do that.

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So there's some simple things.

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I mean, if you're a, if you're a, if you're a coach for your kids,

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and I want to sudden that you're, you know,

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you're going to develop a league and a schedule and rules and things like that.

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Yeah, these chat pots will do it for you,

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and I'm supposed to worry for free.

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Now, there might be things in there that you don't like,

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and then you respond and you tell them that you don't like this for this reason.

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But how about putting this in there, this rule,

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or something, and it'll say, thank you very much,

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and thanks, thanks.

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Now, one of the things you want, you really want to do, too,

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because these, these large language models

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want something that's called machine learning,

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and you don't need to know anything about that.

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Yeah, let the data scientists worry about machine learning.

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But one of those things you want to do,

257
00:13:07,000 --> 00:13:11,200
if it gives you a good response, you'll, you'll see a thumbs up or thumbs down.

258
00:13:11,200 --> 00:13:14,440
You know, if it's a good response, click the thumbs up,

259
00:13:14,440 --> 00:13:21,440
because that tells the machine that tells the chat pot,

260
00:13:21,440 --> 00:13:22,960
this is a good response.

261
00:13:22,960 --> 00:13:25,160
And I'll remember the good responses,

262
00:13:25,160 --> 00:13:29,640
because they're all built on data,

263
00:13:29,640 --> 00:13:33,680
thousands and thousands and millions and millions of data points,

264
00:13:33,680 --> 00:13:35,160
and you keep providing thumbs up,

265
00:13:35,160 --> 00:13:37,840
you're telling that's a good data point, so let's say this thing.

266
00:13:37,840 --> 00:13:43,560
You teach them machines, and they show us from you as well.

267
00:13:43,560 --> 00:13:47,040
Yeah, I really, it's amazing.

268
00:13:47,040 --> 00:13:52,800
I mean, you know, without getting too geeky,

269
00:13:52,800 --> 00:13:54,800
I'm sorry, I have to geek out a little bit.

270
00:13:54,800 --> 00:13:57,080
You know, it's incredible, isn't it,

271
00:13:57,080 --> 00:14:02,440
how the amount of power that this new industry kind of thing,

272
00:14:02,440 --> 00:14:04,640
new industry uses?

273
00:14:04,640 --> 00:14:06,360
You know, we've had issues over here in the UK,

274
00:14:06,360 --> 00:14:10,120
where I think, you know, like OpenAI and all these guys

275
00:14:10,120 --> 00:14:12,600
have decided not to come to various parts of the UK

276
00:14:12,600 --> 00:14:14,160
and put their silver farms,

277
00:14:14,160 --> 00:14:18,080
because we can't provide enough electricity to run those things.

278
00:14:18,080 --> 00:14:20,920
I mean, it's amazing, isn't it?

279
00:14:20,920 --> 00:14:22,280
It really is.

280
00:14:22,280 --> 00:14:25,880
Yeah, we have those issues in the United States as well.

281
00:14:25,880 --> 00:14:29,880
But then, you know, the saving grace of it is,

282
00:14:29,880 --> 00:14:31,920
this one, we gave a lot of jobs.

283
00:14:31,920 --> 00:14:36,360
If in fact, you can build the infrastructure behind it,

284
00:14:36,360 --> 00:14:42,160
and put in the data center, you know,

285
00:14:42,160 --> 00:14:44,320
anyone in the country is not a great new jobs,

286
00:14:44,320 --> 00:14:48,120
new high-tech paying jobs, so good paying jobs.

287
00:14:48,120 --> 00:14:50,280
Oh, well, exactly.

288
00:14:50,280 --> 00:14:52,400
I mean, one of the issues that I have, you know,

289
00:14:52,400 --> 00:14:56,240
with my students is that they worried,

290
00:14:56,240 --> 00:14:59,880
because they think that AI is going to take over the jobs

291
00:14:59,880 --> 00:15:00,840
that they would have had, right?

292
00:15:00,840 --> 00:15:03,040
The graduate jobs that they would have gone for

293
00:15:03,040 --> 00:15:04,960
straight out of university or college.

294
00:15:04,960 --> 00:15:08,880
And, you know, you can kind of see that happening already,

295
00:15:08,880 --> 00:15:13,480
can't you, you know, these sort of simple kind of jobs are being taken.

296
00:15:13,480 --> 00:15:16,480
But do you think that people should be afraid of AI?

297
00:15:16,480 --> 00:15:18,960
Or should they learn how to work alongside it?

298
00:15:18,960 --> 00:15:19,640
More so.

299
00:15:19,640 --> 00:15:27,200
One more company here now are putting AI in the job description.

300
00:15:27,200 --> 00:15:29,000
You have to know something about it.

301
00:15:29,000 --> 00:15:34,720
And you could do that by getting start vacations,

302
00:15:34,720 --> 00:15:39,600
but the best way to do it is, you know,

303
00:15:39,600 --> 00:15:44,080
you try to examine and expand the figure out

304
00:15:44,080 --> 00:15:48,080
what exactly they're asking for.

305
00:15:48,080 --> 00:15:55,560
So you examine the question and by examining the question hard enough,

306
00:15:55,560 --> 00:15:58,120
you can try to figure out what the problem is.

307
00:15:58,120 --> 00:15:59,920
Because they're trying to solve a problem.

308
00:15:59,920 --> 00:16:00,840
So what's in business?

309
00:16:00,840 --> 00:16:02,360
Our business is going to be different.

310
00:16:02,360 --> 00:16:04,520
Every industry is going to be a little bit different

311
00:16:04,520 --> 00:16:06,520
to try to solve the problem.

312
00:16:06,520 --> 00:16:11,480
Now, I'm article that I just posted.

313
00:16:11,480 --> 00:16:18,480
I put a, you know, what if your employer requires you to know AI?

314
00:16:18,480 --> 00:16:23,400
You know, you need to develop a framework with your employer.

315
00:16:23,400 --> 00:16:24,400
You need to sit down.

316
00:16:24,400 --> 00:16:25,920
Chris, I've worked for you.

317
00:16:25,920 --> 00:16:28,040
Okay, what are the parameters?

318
00:16:28,040 --> 00:16:29,240
How can I use this?

319
00:16:29,240 --> 00:16:30,600
Do you have something set up?

320
00:16:32,200 --> 00:16:35,040
Which shouldn't I ask, which shouldn't I incorporate?

321
00:16:35,040 --> 00:16:36,480
So there are parameters.

322
00:16:36,480 --> 00:16:38,880
And then I put together a checklist as well.

323
00:16:38,880 --> 00:16:41,960
You know, these are things to go over with your employer.

324
00:16:41,960 --> 00:16:43,320
So that's already happening.

325
00:16:43,320 --> 00:16:46,040
So they're starting to use AI,

326
00:16:46,040 --> 00:16:49,840
in US companies, in industries.

327
00:16:49,840 --> 00:16:57,320
I wouldn't have a fear at all about losing a job.

328
00:16:57,320 --> 00:17:01,600
You know, the software industry, they need humans.

329
00:17:01,600 --> 00:17:02,600
They don't want humans.

330
00:17:02,600 --> 00:17:05,000
But then in the more technical industries,

331
00:17:05,000 --> 00:17:09,800
in the more creative industries, like, you know,

332
00:17:09,800 --> 00:17:12,200
I'm most familiar with building a website,

333
00:17:12,200 --> 00:17:15,920
building websites to find, you know, how do I use AI there?

334
00:17:15,920 --> 00:17:17,920
How do I use AI for content?

335
00:17:17,920 --> 00:17:23,320
And, you know, how do I structure it?

336
00:17:23,320 --> 00:17:28,040
The established parameters and help them produce content

337
00:17:28,040 --> 00:17:29,040
on their sites?

338
00:17:31,400 --> 00:17:34,880
I know in my business how to use AI,

339
00:17:34,880 --> 00:17:39,680
what people need to figure out is how, in their future jobs,

340
00:17:39,680 --> 00:17:42,760
they can start using AI.

341
00:17:42,760 --> 00:17:45,880
And the best way to do it is just to start practicing.

342
00:17:45,880 --> 00:17:46,960
Start practicing.

343
00:17:46,960 --> 00:17:50,840
You can't use it right now because, you know, AI

344
00:17:50,840 --> 00:17:53,520
isn't necessarily going to replace your job,

345
00:17:53,520 --> 00:17:55,040
but, you know, your employer's like,

346
00:17:55,040 --> 00:17:58,240
"I want to hire somebody else who can do AI

347
00:17:58,240 --> 00:18:00,880
just a little bit better than you."

348
00:18:00,880 --> 00:18:03,880
So, in order to stay competitive, learn it,

349
00:18:03,880 --> 00:18:05,120
start practicing.

350
00:18:05,120 --> 00:18:07,520
Practice, practice, practice.

351
00:18:07,520 --> 00:18:12,640
And you can start figuring out certain things in live-duly

352
00:18:12,640 --> 00:18:15,720
that will help you stay ahead of competition at work.

353
00:18:15,720 --> 00:18:17,880
You know, I mean, if you see a problem at work,

354
00:18:17,880 --> 00:18:20,760
see if you could solve that problem.

355
00:18:20,760 --> 00:18:24,720
When I was in the military, okay.

356
00:18:24,720 --> 00:18:26,040
I was a young second.

357
00:18:26,040 --> 00:18:28,000
We've then signed my first base.

358
00:18:28,000 --> 00:18:29,360
There was England, there was a first base,

359
00:18:29,360 --> 00:18:31,360
and I was always the AI, it's not there anymore,

360
00:18:31,360 --> 00:18:33,320
it's a part of the buildings.

361
00:18:33,320 --> 00:18:38,320
But a colonel gave a lecture to all incoming personnel.

362
00:18:38,320 --> 00:18:44,920
And he said two things that I'll never ever forget.

363
00:18:44,920 --> 00:18:49,720
And I used them, you know, they were in-brained in me.

364
00:18:49,720 --> 00:18:51,920
So I hadn't made a major impact.

365
00:18:51,920 --> 00:18:54,120
And one of the things he said was,

366
00:18:54,120 --> 00:18:56,280
don't bring bring your problems.

367
00:18:57,280 --> 00:18:59,600
Bring your solutions to the problem.

368
00:18:59,600 --> 00:19:04,960
You could use AI to figure out a problem at the job,

369
00:19:04,960 --> 00:19:09,800
you know, some of that problem by using AI.

370
00:19:09,800 --> 00:19:14,800
And, you know, be the smart guy in your division

371
00:19:14,800 --> 00:19:19,720
or branch or whatever, that the boss will come to you

372
00:19:19,720 --> 00:19:22,600
and ask you to do certain things.

373
00:19:22,600 --> 00:19:26,720
It's always great when a boss superior comes to answer,

374
00:19:26,720 --> 00:19:30,280
hey Rick, I, Colonel, Colonel said,

375
00:19:30,280 --> 00:19:32,560
you know, I can come talk to you about this.

376
00:19:32,560 --> 00:19:33,560
I know you don't work for him,

377
00:19:33,560 --> 00:19:35,240
but he said you get things done.

378
00:19:35,240 --> 00:19:37,880
Can you help me with this?

379
00:19:37,880 --> 00:19:42,880
The other thing I'll always remember is, you know,

380
00:19:42,880 --> 00:19:45,040
work your bosses agenda.

381
00:19:45,040 --> 00:19:49,800
And that's stuck with me too.

382
00:19:49,800 --> 00:19:52,480
So whoever your boss is, know what they need

383
00:19:52,480 --> 00:19:54,760
and work with them and trust me.

384
00:19:54,760 --> 00:19:57,480
If you practice, practice, practice AI now,

385
00:19:57,480 --> 00:20:01,240
you will figure out a way to use AI

386
00:20:01,240 --> 00:20:04,520
to help solve your boss's problem.

387
00:20:04,520 --> 00:20:08,480
That's my two cents.

388
00:20:08,480 --> 00:20:09,480
(laughs)

389
00:20:09,480 --> 00:20:12,280
That's all I can do to be a Chris.

390
00:20:12,280 --> 00:20:14,760
No, that's perfect.

391
00:20:14,760 --> 00:20:18,680
Yeah, the world had an honor,

392
00:20:18,680 --> 00:20:21,000
so it came up with a report a couple of years ago.

393
00:20:21,000 --> 00:20:24,120
And they said, yeah, jobs are gonna go away.

394
00:20:24,120 --> 00:20:28,800
Know that about, but by the year 2025, 2027,

395
00:20:28,800 --> 00:20:32,720
it's gonna be a net increase in job with AI.

396
00:20:32,720 --> 00:20:35,880
So I would just advise anybody,

397
00:20:35,880 --> 00:20:37,680
I wouldn't worry about it.

398
00:20:37,680 --> 00:20:39,080
I wouldn't be scared.

399
00:20:39,080 --> 00:20:42,080
I wouldn't stay away from it

400
00:20:42,080 --> 00:20:44,120
because I feared it, I'd get involved

401
00:20:44,120 --> 00:20:45,320
and I'd start learning it.

402
00:20:45,320 --> 00:20:48,200
To my advantage.

403
00:20:48,200 --> 00:20:49,400
I think it's not hard.

404
00:20:49,400 --> 00:20:52,400
I mean, you could spend a half an hour a day doing it.

405
00:20:53,400 --> 00:20:55,240
Well, exactly.

406
00:20:55,240 --> 00:20:56,400
I mean, that's the thing, isn't it?

407
00:20:56,400 --> 00:20:59,600
I think, you know, I remember a while ago

408
00:20:59,600 --> 00:21:03,000
when you used to be when you were going for a new job

409
00:21:03,000 --> 00:21:05,720
or what for a new employer and everything else

410
00:21:05,720 --> 00:21:10,720
that they would insist that you had Microsoft experience

411
00:21:10,720 --> 00:21:14,120
so that you could write a word processor

412
00:21:14,120 --> 00:21:15,680
or you knew how to use a bit of Excel

413
00:21:15,680 --> 00:21:17,320
or something like that, right?

414
00:21:17,320 --> 00:21:19,640
And at the time, people thought, oh my gosh,

415
00:21:19,640 --> 00:21:21,000
it's the same thing.

416
00:21:21,000 --> 00:21:23,240
People used to think, oh, we can't do this,

417
00:21:23,240 --> 00:21:24,080
I can't do that.

418
00:21:24,080 --> 00:21:24,920
I don't wanna change.

419
00:21:24,920 --> 00:21:26,840
Why, you know, I'm good with a calculator,

420
00:21:26,840 --> 00:21:28,440
I'm good with this, I'm good with that.

421
00:21:28,440 --> 00:21:30,240
Why do I need to use a computer?

422
00:21:30,240 --> 00:21:33,600
And then, you know, they were scared for their jobs also,

423
00:21:33,600 --> 00:21:34,880
weren't they at that time?

424
00:21:34,880 --> 00:21:37,800
But, you know, yes, that's change.

425
00:21:37,800 --> 00:21:38,960
But why, yeah.

426
00:21:38,960 --> 00:21:41,800
Right.

427
00:21:41,800 --> 00:21:44,400
And the people asked you that you're running along.

428
00:21:44,400 --> 00:21:49,040
Exactly.

429
00:21:49,040 --> 00:21:50,120
Exactly.

430
00:21:50,920 --> 00:21:54,320
There's a lot of apprehension to computers when they came out.

431
00:21:54,320 --> 00:21:58,480
There was a lot of apprehension to cranes when they came out.

432
00:21:58,480 --> 00:22:00,080
People were saying, I can't write that

433
00:22:00,080 --> 00:22:04,200
'cause my stomach all fall apart at 30 miles an hour.

434
00:22:04,200 --> 00:22:07,120
And no, it all comes as worries about technology

435
00:22:07,120 --> 00:22:09,240
and how people doing the stuff.

436
00:22:09,240 --> 00:22:12,200
We go through this, we've gone through this before.

437
00:22:12,200 --> 00:22:14,440
Off to the cars, why?

438
00:22:14,440 --> 00:22:16,080
I don't wanna give up my horse.

439
00:22:16,080 --> 00:22:19,240
Exactly.

440
00:22:19,240 --> 00:22:20,320
You have to go on the industry.

441
00:22:20,320 --> 00:22:22,320
So, how am I going to have it?

442
00:22:22,320 --> 00:22:23,160
Yeah.

443
00:22:23,160 --> 00:22:24,000
Yeah.

444
00:22:24,000 --> 00:22:26,200
And all these things became part of our lives.

445
00:22:26,200 --> 00:22:28,320
We just accepted them, got you right.

446
00:22:28,320 --> 00:22:30,600
So, with artificial intelligence,

447
00:22:30,600 --> 00:22:31,760
it's pretty much the same thing.

448
00:22:31,760 --> 00:22:33,120
It's already here.

449
00:22:33,120 --> 00:22:37,120
You were already using it, whether you know it or not.

450
00:22:37,120 --> 00:22:42,200
If you have a smartphone, your smartphone is full with AI.

451
00:22:42,200 --> 00:22:46,960
From your camera to your apps, you know,

452
00:22:46,960 --> 00:22:50,200
it's already here.

453
00:22:50,200 --> 00:22:53,280
You have to learn about it and make it--

454
00:22:53,280 --> 00:22:55,960
And even the predictive text, right?

455
00:22:55,960 --> 00:22:57,120
When you--

456
00:22:57,120 --> 00:22:58,360
Yeah.

457
00:22:58,360 --> 00:22:59,760
Oh, amazing.

458
00:22:59,760 --> 00:23:00,600
Yeah.

459
00:23:00,600 --> 00:23:01,440
Yeah.

460
00:23:01,440 --> 00:23:02,600
Yeah.

461
00:23:02,600 --> 00:23:03,440
So, exactly.

462
00:23:03,440 --> 00:23:04,640
In the old days, what was it?

463
00:23:04,640 --> 00:23:06,040
There was a software, wasn't it,

464
00:23:06,040 --> 00:23:08,680
that people like lawyers or accountants or whatever

465
00:23:08,680 --> 00:23:11,120
used to put on their computers, they could dictate.

466
00:23:11,120 --> 00:23:13,280
And I think that used to be quite expensive.

467
00:23:13,280 --> 00:23:15,800
But now, well, they don't really need to do that, do they?

468
00:23:15,800 --> 00:23:19,560
They can just talk to any one of these,

469
00:23:19,560 --> 00:23:24,040
AI's, and get the same job done, right?

470
00:23:24,040 --> 00:23:25,680
Right, right.

471
00:23:25,680 --> 00:23:28,680
You know, I don't use the voice AI, you know,

472
00:23:28,680 --> 00:23:31,320
is much, but you can do it, just look you're saying.

473
00:23:31,320 --> 00:23:33,960
And it's a lot easier on your phone,

474
00:23:33,960 --> 00:23:37,440
because all these apps, you all have a phone word.

475
00:23:37,440 --> 00:23:40,600
And, you know, it's easier just to cut that speaker button

476
00:23:40,600 --> 00:23:41,440
and ask.

477
00:23:41,440 --> 00:23:46,840
But I find it writing the prompt to me is more effective

478
00:23:46,840 --> 00:23:49,360
than speaking the prompt, because I'm--

479
00:23:49,360 --> 00:23:54,040
I could be more accurate when I'm crazy, but that's just me.

480
00:23:54,040 --> 00:23:55,080
But it's all good.

481
00:23:55,080 --> 00:23:59,680
And of course, you know, it's really amazing.

482
00:23:59,680 --> 00:24:00,680
So you teach?

483
00:24:00,680 --> 00:24:01,320
Exactly.

484
00:24:01,320 --> 00:24:05,640
I think-- yeah, yeah, yeah, I teach journalism and broadcast

485
00:24:05,640 --> 00:24:08,840
journalism, which is great stuff.

486
00:24:08,840 --> 00:24:11,240
And of course, we are now this year, certainly,

487
00:24:11,240 --> 00:24:15,720
looking at introducing AI to help with not editing

488
00:24:15,720 --> 00:24:17,840
or anything else, or writing, really,

489
00:24:17,840 --> 00:24:20,320
but to do with design, for instance.

490
00:24:20,320 --> 00:24:23,920
So, you know, Canva, that's one of the things, or Adobe,

491
00:24:23,920 --> 00:24:27,520
have got very much the AI design process that is going on.

492
00:24:27,520 --> 00:24:30,360
So you can create a photograph from nothing, right?

493
00:24:30,360 --> 00:24:34,440
Or, you know, a photograph, an image from nothing.

494
00:24:34,440 --> 00:24:36,960
And so, yeah, that's the kind of thing that we're looking at.

495
00:24:36,960 --> 00:24:44,040
And so, you know, obviously, you can do that.

496
00:24:44,040 --> 00:24:45,360
You can do that when--

497
00:24:45,360 --> 00:24:46,680
You can do that, if you'd like.

498
00:24:46,680 --> 00:24:49,880
Now, they-- oh, yeah, yeah, you can go to the young man

499
00:24:49,880 --> 00:24:53,440
and say, create an image, and then they'll use nano--

500
00:24:53,440 --> 00:24:54,920
nano-binana.

501
00:24:54,920 --> 00:24:57,480
And it'll kick out your image.

502
00:24:57,480 --> 00:24:59,880
If you'd like it, you download it, if you don't.

503
00:24:59,880 --> 00:25:00,720
You iterate.

504
00:25:00,720 --> 00:25:03,360
You come up with something else.

505
00:25:03,360 --> 00:25:07,520
So I don't use TAN, but all that much anymore.

506
00:25:07,520 --> 00:25:08,560
I use chatbots.

507
00:25:08,560 --> 00:25:09,640
Don't need to, right?

508
00:25:09,640 --> 00:25:10,440
I'll use--

509
00:25:10,440 --> 00:25:10,960
Exactly.

510
00:25:10,960 --> 00:25:12,800
I'll tell you what, that you don't need to.

511
00:25:12,800 --> 00:25:15,320
Yeah, perfect.

512
00:25:15,320 --> 00:25:17,360
Listen, obviously, we're running out of time now, Rick.

513
00:25:17,360 --> 00:25:18,560
I said, no, shame, right?

514
00:25:18,560 --> 00:25:21,640
But let's say that you've got a client comes to you

515
00:25:21,640 --> 00:25:25,240
for, you know, at your marketing services and says,

516
00:25:25,240 --> 00:25:28,240
look, I need to get some graphics done.

517
00:25:28,240 --> 00:25:34,040
How would you go about explaining to them how to use, as you've just said,

518
00:25:34,040 --> 00:25:37,040
the AI tools to create graphics or create pictures,

519
00:25:37,040 --> 00:25:38,400
or all of that sort of thing?

520
00:25:38,400 --> 00:25:42,280
It's a bit of a case study.

521
00:25:42,280 --> 00:25:44,200
Well, I'm a time when they wanted to--

522
00:25:44,200 --> 00:25:47,280
they wanted to do it on their own, to do it on their own,

523
00:25:47,280 --> 00:25:49,120
using one of the chatbots.

524
00:25:49,120 --> 00:25:51,400
They could play with chatbots, they would take the cat,

525
00:25:51,400 --> 00:25:55,400
because they use Dolly Wree.

526
00:25:55,400 --> 00:25:59,520
That's the name of their image creator.

527
00:25:59,520 --> 00:26:07,200
I like Gemini for that, because Gemini uses nano-banana.

528
00:26:07,200 --> 00:26:11,120
And I would tell them, try it, just go in and--

529
00:26:11,120 --> 00:26:13,240
when you go into something like Gemini,

530
00:26:13,240 --> 00:26:17,960
it'll have a little box down there, create picture, or an image, whatever--

531
00:26:17,960 --> 00:26:20,520
you know what it says, but you know, it's the same thing.

532
00:26:20,520 --> 00:26:26,200
So then you just prompt it, and that's a good way to start learning about AI

533
00:26:26,200 --> 00:26:28,440
and how to create a prompt.

534
00:26:28,440 --> 00:26:31,840
Try to be specific as specific as possible.

535
00:26:31,840 --> 00:26:41,560
Another trick you can do is have the chatbot actually write the prompt for you.

536
00:26:41,560 --> 00:26:42,640
Type in.

537
00:26:42,640 --> 00:26:44,960
Write a detail prompt.

538
00:26:44,960 --> 00:26:49,360
This is what I want to explain graphically.

539
00:26:49,360 --> 00:26:55,800
I need an image or an infographic that describes such and such, such and such,

540
00:26:55,800 --> 00:26:57,640
and such and such, give me a detail prompt.

541
00:26:57,640 --> 00:26:59,520
And it'll write the prompt for you.

542
00:26:59,520 --> 00:27:04,480
So then you just copy and paste the prompt, put it back in the Gemini,

543
00:27:04,480 --> 00:27:12,520
and go use nano-banana to create a poster, an infographic, a plain image.

544
00:27:12,520 --> 00:27:17,480
And let's say you want your logo on the image and they didn't produce it for you.

545
00:27:17,480 --> 00:27:21,880
Well, you just go in the next time and say, put my logo on the left hand corner.

546
00:27:21,880 --> 00:27:27,880
Now, you may have to upload your logo, but they have a little plus sign there,

547
00:27:27,880 --> 00:27:31,880
and all you do is you go to your hard drive on your computer,

548
00:27:31,880 --> 00:27:36,520
and you hit the picture of your--

549
00:27:36,520 --> 00:27:41,880
an image of your logo, and it'll know that's the logo you want

550
00:27:41,880 --> 00:27:43,400
on that image.

551
00:27:43,400 --> 00:27:48,200
So if you don't like the finished product that they deliver,

552
00:27:48,200 --> 00:27:51,000
just update it, just update it in your prompt.

553
00:27:51,000 --> 00:27:54,600
But you could even get them the right to prompt for it.

554
00:27:54,600 --> 00:27:57,720
You know, it's the--

555
00:27:57,720 --> 00:28:03,240
And I don't learn how to practice, Chris.

556
00:28:03,240 --> 00:28:08,440
Yeah, exactly, I mean, that's-- yeah.

557
00:28:08,440 --> 00:28:10,280
That's the point, isn't it, right?

558
00:28:10,280 --> 00:28:15,400
So it's-- through practice, you obviously can become very good at using AI

559
00:28:15,400 --> 00:28:17,080
for whatever it is that you need.

560
00:28:17,080 --> 00:28:21,640
I mean, my father's quite elderly, and he's in there as well now.

561
00:28:21,640 --> 00:28:23,480
My mother-in-law, same kind of thing.

562
00:28:23,480 --> 00:28:24,760
You know, they're doing like this.

563
00:28:24,760 --> 00:28:29,000
So anybody can do it from students through to retirees, right?

564
00:28:29,000 --> 00:28:33,000
So everyone can absolutely just go ahead and really benefit.

565
00:28:33,000 --> 00:28:35,080
Yeah, exactly.

566
00:28:35,080 --> 00:28:37,080
Well, listen, thank you very much, Rick.

567
00:28:37,080 --> 00:28:38,200
We are out of time.

568
00:28:38,200 --> 00:28:41,080
But I think that this is the beginning of a fascinating subject.

569
00:28:41,080 --> 00:28:43,960
Are you going to be writing a second version of AI for beginners,

570
00:28:43,960 --> 00:28:45,000
de-mystified, do you think?

571
00:28:45,000 --> 00:28:49,240
I haven't been able-- I have all my notes put together,

572
00:28:49,240 --> 00:28:57,000
and it's going to be, you know, AI from beginner to practitioner.

573
00:28:57,000 --> 00:28:59,720
And I hope to put all these simple things in.

574
00:28:59,720 --> 00:29:01,880
Hey, if you're a softball coach, you're a vault--

575
00:29:01,880 --> 00:29:04,520
you have a bowling league, you have this, you just--

576
00:29:04,520 --> 00:29:06,440
and put the-- actually put the prompts in,

577
00:29:06,440 --> 00:29:09,880
the help people, you know, get started, and, you know,

578
00:29:09,880 --> 00:29:11,960
continue with my message.

579
00:29:11,960 --> 00:29:13,320
So hopefully--

580
00:29:13,320 --> 00:29:16,200
I will.

581
00:29:16,200 --> 00:29:17,800
Hopefully I'll get that done.

582
00:29:17,800 --> 00:29:19,400
I just have to find a time.

583
00:29:19,400 --> 00:29:20,120
Fantastic.

584
00:29:20,120 --> 00:29:23,720
That's the only thing, isn't it, right?

585
00:29:23,720 --> 00:29:24,440
It's just--

586
00:29:24,440 --> 00:29:25,240
It's just--

587
00:29:25,240 --> 00:29:28,840
Yeah, it's interesting, but, uh,

588
00:29:28,840 --> 00:29:33,640
uh, um, at least I have AI, it helped me, you know?

589
00:29:34,520 --> 00:29:38,040
So, uh, I think I have all the egg up on a lot of other people.

590
00:29:38,040 --> 00:29:40,440
Uh, because I practice--

591
00:29:40,440 --> 00:29:41,480
Practice, practice, practice.

592
00:29:41,480 --> 00:29:43,640
Yeah.

593
00:29:43,640 --> 00:29:44,440
No.

594
00:29:44,440 --> 00:29:46,280
Well, it's an interesting thing to do.

595
00:29:46,280 --> 00:29:48,280
I appreciate it. You can have a hobby like that, really, couldn't you?

596
00:29:48,280 --> 00:29:52,040
So, Rick, yeah, thank you very much for joining us today.

597
00:29:52,040 --> 00:29:54,680
Rick Zemara, it's been wonderful talking to you.

598
00:29:54,680 --> 00:29:57,320
You know, you're an award-winning author, don't forget.

599
00:29:57,320 --> 00:30:03,160
And listen, listeners and viewers, make sure that you check out AI for beginners, de-mystified.

600
00:30:03,160 --> 00:30:07,080
You know, it does not that often where a book comes out

601
00:30:07,080 --> 00:30:09,080
and wins awards almost immediately.

602
00:30:09,080 --> 00:30:11,080
So, it must be telling you something.

603
00:30:11,080 --> 00:30:15,640
So, check it out on Amazon and, you know, feel free to leave a comment down below,

604
00:30:15,640 --> 00:30:17,400
get involved in the conversation.

605
00:30:17,400 --> 00:30:21,560
And let's hook up and understand how AI can really help us.

606
00:30:21,560 --> 00:30:23,800
It's not going to take too many jobs.

607
00:30:23,800 --> 00:30:26,200
It will replace or maybe augment them.

608
00:30:26,200 --> 00:30:26,920
Who knows?

609
00:30:26,920 --> 00:30:28,840
But let's see what happens, okay?

610
00:30:28,840 --> 00:30:32,120
But in the meantime, I think, Rick, your message probably is,

611
00:30:32,120 --> 00:30:35,000
enjoy it, learn it and just move forward with it.

612
00:30:35,000 --> 00:30:35,640
Would I be right?

613
00:30:35,640 --> 00:30:38,760
That's exactly where I cross.

614
00:30:38,760 --> 00:30:40,360
Exactly.

615
00:30:40,360 --> 00:30:41,800
You then, you know it.

616
00:30:41,800 --> 00:30:45,640
You can't have had the part.

617
00:30:45,640 --> 00:30:46,600
Well, I'm going to go into...

618
00:30:46,600 --> 00:30:49,000
There you go.

619
00:30:49,000 --> 00:30:50,280
I should be a coach.

620
00:30:50,280 --> 00:30:51,560
So, there we are.

621
00:30:51,560 --> 00:30:57,080
Listen, Rick Zemara, thank you very much for joining me on this edition of "Or the Conversations."

622
00:30:57,080 --> 00:31:00,040
I hope to speak to you again soon with your second book.

623
00:31:00,040 --> 00:31:03,400
In the meantime, have fun, enjoy AI and everybody else.

624
00:31:03,400 --> 00:31:04,840
Also enjoy AI.

625
00:31:04,840 --> 00:31:05,720
Love you to meet you, Rick.

626
00:31:05,720 --> 00:31:08,440
Back of course.

627
00:31:08,440 --> 00:31:09,240
Break to meet you, too.

628
00:31:09,240 --> 00:31:10,280
Okay.

629
00:31:10,280 --> 00:31:12,280
Take care.